Educational Awareness Video & Developer Meet-up Series For Akash Network in India

Developer Award Application

Proposal:

Contact:

  1. First & Last Name: (optional)

Angira Mitra

Nishant Chawla

  1. Email Address:

partnerships@finstreet.in

  1. Akash Wallet Address:

akash1x5xfn7dzvysl5pamdrwt876y66zvtgm2gpp9dd

  1. Akashian URI:

  2. Time Zone:

IST

  1. Language:

Hindi and English

Social Networks

  1. Discord Username:

Nishant #2748

  1. Discourse Username:

N/A

  1. Github:

N/A

  1. Twitter:

@Finstreet_IN

Nishant Chawla, CEO FINSTREET

@nishantchawla16

  1. LinkedIn:

https://www.linkedin.com/in/chawlanishant1997/

  1. Website:

finstreet.in

  1. Blog:

N/A

Experience:

  1. Are you a developer or software engineer?

We are India’s First Blockchain & Crypto Educational Platform.

  1. Are you currently involved in Akash’s Discord developer community channel? (discord.akash.network)

I am part of the community. (Not participating)

  1. Have you deployed on Akash’s Mainnet or Testnet? (docs.akash.network)

No

  1. Do you have other team members?

Yes, there are 24 in my team.

  1. Are you looking for additional team members?

Yes, video anchors.

  1. Are you interested in working on Akash full-time? Akash is hiring engineers and contractors. Learn more here: Careers | Akash Network

We Partner with Crypto platforms who are actively looking to onboard developers and create awareness within the Indian community.

  1. What Cloud hosting services do you currently use? (Amazon/Google/Microsoft)

Google

  1. How much do you pay per month for Cloud services / hosting?

$100

  1. How did you hear about this program?

Through Discord.

  1. What is your project?

Finstreet is India’s first crypto educational platform. We started our journey with a simple goal to educate the youth with all the developments happening in the Crypto & Blockchain space

Our humble beginning turned out to be the need of the hour within the Indian crypto community. Our work is dedicated to provide a platform for different projects to interact with the Indian community with our experienced team and provide them with result oriented quality educational awareness content of our partners. The traction of the Crypto audience is around 4.6 Million+ on our social channels.

In our Journey we have collaborated with many industry leaders e.g. AAVE,Celo, Zilliqa, Chainlink, Near, FTX, Bancor. We are the official educational partner of Algorand:

algorand.foundation/news/finstreet-grant-award

Our long time partner Polygon matic who relied on us for their social campaigning:

polygongrantshackathon .com

We have worked tirelessly to train developers into becoming skilled developers and onboarding them onto top blockchains, all the while making an online community who is well aware of crypto.

  1. What is the problem you will solve?

Our goal is to increase awareness of Akash within the Crypto community. Teach people about the basics & importance of decentralized cloud storage with Akash.

  1. What are your goals?

Our Goal is to onboard developers to integrate & develop with Akash for decentralized cloud services to store data and to bring maximum on-chain activity on Akash.

  1. What impact will this project have on the Akash developer community?

These campaigns will create a base of developers for Akash in top technical & engineering institutions in India. To motivate & aware developers to integrate Akash.

  1. Who will use your project when it’s complete?

We believe to create a digital asset for the Akash community to understand each & every use case about the Akash with the basic advantages to shift onto decentralized cloud storages with Akash.

  1. Will you monetize your project?

No, we will be keeping our quality content free for the users & to motivate new users and developers.

  1. Will you open source your project?

Yes.

  1. Tell us about yourself, your passion, your values

My firm Finstreet and I - have a passion towards raising people’s awareness towards web3. We have for the last 4 years, dedicated to bring forth people towards Web3 and users to Blockchain development & crypto assets. Our values are steady and cemented, we have currently undertaken the responsibility to set blockchain clubs within top engineering and management schools, formally training students about blockchain. We are a dedicated team of crypto enthusiasts who want to bring real change within the Indian community.

  1. What’s your aspiration for blockchain technology?

It is expected that blockchain will expand its scope of usability in many more sectors including finance, data analysis, and the Internet of Things with the advent of 5G. Usage of the Blockchain system in different sectors apart from cryptocurrencies and NFTs can easily save time, money and solve many problems. We are able to spread the core narrative to more than 20 Million+ audiences.

  1. If you had $1 million in grant funding what would you do?

We have similar plans to take Blockchain to the masses by setting up Blockchain Societies in more than 700+ top Indian universities in India with regular engaging lectures, offline meetups & competitions. Our ultimate aim would be to extract 50+ Best Blockchain based startups with granting $10K each to complete the demo idea of the product.

  1. Who will benefit most from your project?

Education is the key factor that would serve its purpose to bring the adoption in Blockchain & The whole ecosystem will benefit from the educational programme we will be running with Akash.

Right now in India, one of the budding niches in crypto has to be the Indian developer community. With the world largest number of engineering graduates coming from India, safe to say, in the last 3 years we have personally witnessed this growth. Perhaps we can say one of the reasons why is because, we are directly associated with over 600+ engineering institutes and have conducted over 1000+ lectures and seminars both offline and online teaching crypto enthusiasts about Web3 developments. Therefore, India is extremely suitable for expanding the developer community.

The benefit received will be the developers will directly connect the developers to Akash Network and provide them a complete step by step guide to Akash Network with our Video campaigns.

  1. How will you help grow the Akash community?

Through our educational video awareness campaign and Developer on-boarding campaign we will be directing skilled developers and users onto Akash Network community platforms: Telegram, Discord and twitter.

We will be conducting incentivized competitions and challenges on Finstreet’s social channels to increase community participation and engagement onto Akash Network.

  1. How will you make Akash approachable to developers?

We have our Finstreet ambassadors in top Engineering colleges all over India. We are connected with over 1100+ educational institutions out of which 600+ are engineering colleges. We have designed a Developer Meet-up for Akash Network which will be conducted by our CTO Vinayak Kalra who is a well known speaker in these top Institutions and a skilled Web3 developer himself. We will curate a skilled set of learning material & onboarding process that we will present to the dev-community. And if possible, if the members from Akash’s community can attend these lectures and talk, it will make these developers more interested to join, as they want to know more about Akash Network from seasoned developers. Our Video series will also create a great channel for interested developers to know more about Akash Network and its ecosystem.

  1. How do you think Akash should improve?

More focus towards the Cloud Storage along with Cloud Compute.

  1. How would you utilize the grant funding?

We have included a detailed proposal of our campaign strategies and plan of action at the end of the questionnaire to take a look.

  1. Have you already started this work?

We have curated the plan and require some supervision from the community in terms of approval. After the first tranche of the payment, we will curate a content calendar for the community members to keep track of the progress.

  1. Do you have a GitHub or website for your project?

We have our website and other social channels:

linktr.ee/finstreet

  1. How will this task be accomplished?

We have included a detailed proposal of our deliverable, procedure, aim, scheduling and funding and milestone at the end of the questionnaire.

  1. How would you break this work up into 3 or 4 phases / milestones?

The campaign will be divided in 2 phases/milestones.

  1. How many months of work will this project require?

This campaign will take 3 months.

  1. What’s the expected amount of funding required for your project?

Budget: We are looking for a total grant of $27,500.

Tranche 1: Our request is $13,500 upfront

Tranche 2: Rest $14,000 after 2 tutorials, 2 News Wires, 2 short videos are published on respective platforms and 1 AMA.

Product Progress:

  1. Will you open source your project?

Yes.

  1. How do you plan to share your work with the community once complete?

Yes, from the starting of this campaign, we plan to keep the community aware of our progress with Content Calendar, and a Finstreet ambassador that will be connected with the community who will be updating the community of the progress, and will be there for any query.

  1. Will you report your progress to the community every month?

We will create a content calendar, which will be updated weekly for the community to keep track of the project.

  1. Do you have any screenshots, videos, or other context you can share?

Yes, take a look at our previous work for some of our partners. We have mentioned our detailed proposal and results, work and official announcement of previous partnership below.

Developer Associations:

  1. Are you associated with any accelerators, incubators, venture capital firms, or startup funds?

Yes, we are connected with a few project incubation cells in Web3.

  1. Are you associated with any startup communities?

Yes, connected with the whole Indian web3 startup community with Parcel, InstaDapp, Polygon, EPNS & many new projects in different niches.

  1. Are you associated with the Cloud Native Computing Foundation (CNCF)?

Not at the moment

  1. Are you associated with any open source projects?

AAVE, Polygon, Algorand, Bancor

  1. Are you associated with any of the Akash Network core team members?

No.

Legalese:

  1. Are you a resident of, citizen, or located in a geographic area that is subject to UN, US, EU, Swiss or any other sovereign country sanctions or embargoes?

The Finstreet team and I are Indian Citizens.

  1. Are you over the age of 18?

Yes.

Akash Network Educational Awareness Campaign Indian Community

Finstreet is India’s First Crypto Education Institute. Our platform acts as an easily accessible medium for people to learn about the importance of cryptocurrencies and the different asset classes associated with it.

Proposal Overview

India is currently going through a financial paradigm shift. After 2 years of active campaigning, finally the finance minister is getting regulations in crypto with putting them under a taxation slab. Due to this, we are seeing a massive surge of users and crypto enthusiasts. This makes it the perfect time to direct these interests within one community. Our goal is to create an Educational video and meet-up series aimed to create awareness about Akash Network and its Ecosystem within the Indian and Devs community. This is how Finstreet will implement it:

Our Aim

  1. Introducing Akash Network to new users, influencing crypto aware Indian users about Akash Network Ecosystem teaching the users on how to integrate Akash Network. India has one of the highest crypto adoption rates which makes this a great opportunity for organic growth. Our campaign will introduce and bring more users from the huge Indian Crypto community into Web3, DeFi. NFTs.

  2. Design new SOPs and partnerships inside the ecosystem to assist on-boarding of new users and promote their participation

  3. Educate people about Akash and its use cases with tutorials on the platform.

  4. Create better and more relevant reach in India and other Hindi-speaking nations.

  5. Create Brand awareness among the Indian crypto community.

  6. Detailed introduction of the project.

  7. Regular coverage on any new product/update launch with the partnership of Akash Network.

  8. Help in creating strong brand recall value among the blockchain and crypto community.

  9. Regular updates about Akash Network to the Indian community.

  10. Rank Akash Network organically on YouTube using both long-tail and short-tail keywords to reflect the campaign in global searches and keywords below are some examples of our ad strategy which can be seen on YouTube’s first page:

a. Tether Explained

b. WazirX

c. WazirX Review

d. Top DEXes in Crypto

e. Derivative exchanges in India

f. Best decentralized exchanges in crypto

g. Best Crypto exchanges in India

h. Best Crypto app in India & many more

i. Top Blockchain Projects India

j. Top Blockchain Projects in Crypto

Similar traction we will bring towards the Akash Network with our campaign.

Value To Akash Network

We definitely believe & looking to create a long-term asset for Akash Network through our educational campaigns.

  1. The content created can be used as helping videos to get through for the users who want to use Akash Network.

  2. Key KPIs to be achieved with the campaign: 14.5 million views on content related to Akash Network and 28+ million impressions of the entire campaign.

  3. We are also looking to get an active number of users for Akash Network.

  4. Finstreet has a massive offline community and direct associations with Technical and Finance clubs from India’s biggest Engineering colleges and Management schools. We will share regular updates, opportunities, events and other information within these clubs through our Finstreet Ambassadors.

Proposer Background

Finstreet is India’s First Crypto Education Institute. We have been on a journey to onboard users to Web3.0 space and help people initiate their journey in Crypto with easy to understand educational videos.

Finstreet has a massive offline community. We are connected with 1100 + educational institutions and is associated with top engineering colleges such as:

IIT Kharagpur, IIT Roorkee, IIT Bombay, IIT Calcuta, IIT Patna, IIT Gandhinagar, IIT Kanpur, IIT Madras, IIT Jodhpur, IIT Ropar, IIT Guwahati, BITS Pilani

These engineering institutions are the hub of new age skilled developers who are extremely skilled, talented and motivated to onboard on new futuristic blockchains

Channels for distribution:

More than 4.7 M+ people in the crypto and blockchain interested community.

YouTube 77.7k+ subscribers |

DailyHunt Josh 1.1 million+ followers |

MX Takatak 136k followers |

Quora Spaces 18.2k followers |

Trell 3.4+ Million followers |

Rizzle 292k Followers |

Please take a look at our LinkTree: Links to all our social channels, official announcements with our partners, and some of our previous work are listed on our LinkTree. Please take a look:

linktr.ee/finstreet

Key Facts:

  • 4.7M+ followers altogether

  • 27 million-plus monthly views on all platforms

  • 6.75 million impressions per month on YouTube

  • Verified profiles on all the short video platforms

  • 40% month on month growth

  • We are the Biggest Crypto niche influencer providing educational content in Hindi and English

  • Targeting niche Indian audience

Mandates of Akash Network Educational Awareness Campaign

The purpose is to increase growth and awareness about Akash Network in India: Onboard users, new users and create an educational awareness about the project. Cultivating a connection of the Indian community with the project.

To meet our purpose, we will focus actively to increase brand visibility through cross channel content creation and distribution. Create monthly challenges for users to further create content for Akash Network such as Medium articles, Reddit discussion, and videos and incentivize them for their contribution like a prize. The goal is to increase engagement within the community, to ensure active participation.

Akash Network Video Series will include the following video format:

  1. Daily Crypto News

  2. Review videos

  3. Interviews with core committee members

  4. New updates videos

  5. Explainers

  6. Tutorial & use cases videos

  7. 2 AMA Sessions

Akash Network Developer’s Meet-ups:

2 Developer Meet-ups in technical clubs of top engineering colleges pursuing developers to integrate using Akash Network.

Project Implementation Plan

Finstreet is offering the following to kick start its campaign for Akash Network:

  1. 3 Product Use cases Videos on Introduction to Akash Network with History and background of the project, How to stake with AKT, How to Mine on Akash Network, How to store using Akash Network, How to Scale faster with Akash Network, etc (weekly basis)

  2. 1 Product Review Video showing all the advantages of Akash Network over other Open-Source Decentralized Cloud Platforms/Projects.

  3. 5 Dedicated news updates (Biweekly basis)

  4. News Banners for 1 month in all the videos with best use cases (approx in 100+ videos on Finstreet channel)

  5. 5 short videos each posted on all platforms (5*5 = 25 videos) to create a buzz around Akash Network (alternate days of a week).

  6. AMA sessions with the people behind Akash Network. AMA will be conducted based on Akash Network community members’ availability.

  7. 2 Developer meet-ups in Technical clubs of Top Engineering Colleges connecting interested Developers with Akash Network.

  8. Conduct 2 giveaways/challenges and incentivized challenges each month for 3 months to bring further engagement.

Campaign + AMA + Devs Meet ups Scheduling Process

The Akash Network community members will be given a content calendar within a week of confirmation of the campaign, we will share our partnership form with the community members on which we will base our campaign. The date and Time of each video will be mentioned; the Community members will be notified 1.5 weeks before the AMA sessions and Devs Meet-ups, to finalize speakers from the Akash Network community members and feasibility of time and date.

  1. We want to start our campaign by creating a buzz around Akash Network through short videos on our short video platforms to reach a broader demographic.

  2. After the publication of 2 short Videos, we will start our Youtube campaign with Product 2 Tutorial videos. After which we conduct our 1st AMA session.

  3. After the completion of the 1st AMA, we will be posting 1 Review Video, Final Product Tutorial Video and 2 short videos, before we conduct the 2nd AMA.

  4. Finally, we will complete the Akash Network campaign with 1 Ranking video and 1 Short Video.

Additional Information

Results of our recent collaborations:

  1. We are able to connect more than 1500+ developers with our campaigns in just 3 months with the Blockchain platforms with just Webinars.

  2. We were able to garner more than 25 million+ impressions for Polygon in the last 6 months.

  3. We are able to get 3608+ sign ups over Huobi Global with our campaign in just 3 months.

  4. We have been working with top blockchains such as: Polygon, Algorand, Near Protocol, Zilliqa, Celo, Nervos and more conducting webinars into these top engineering colleges. Helping our partners onboard new developers onto their platform.

  5. We are Algorand’s official Educational Partner

algorand.foundation/news/finstreet-grant-award

  1. FIRO official link :

Along with this, we have partnered with Near Protocol, FIRO, Balancer, Bancor, AAVE, Zcash, Huobi Global, FTX, Deribit & more such projects.

Please take a look at our Linktree to look at the different partnerships we have done.

Proposal Ask

Funding Request

We are Aiming for the campaign to last 3 Months, but this is a 2 Tranches Payment Plan for the funds we request to create the Educational Awareness Campaign.

Funds from the grant will be used in the following activities:

A) HR cost which includes the following people:

  1. Video Anchors

  2. Graphic designers

  3. Campaign Manager (Content architecture, quarterly reports, ticket resolution)

  4. Video editors

  5. Content writers

  6. Social media managers

  7. Digital marketers

  8. AMA/Dev Meet-up host

B) Setup cost

  1. Studio setup (Camera, Lighting, mic, green screen setup, etc.)

  2. Infrastructure cost.

  3. Miscellaneous expenses

  4. Incentives for challenges and competitions

Budget: We are looking for a total grant of $27,500.

Tranche 1: Our request is $13,500 upfront

Tranche 2: Rest $14,000 after 2 tutorials, 2 News Wires, 2 short videos are published on respective platforms and 1 AMA.

The track of all the content will be updated regularly for the Akash Networks concerned community members in the content calendar (excel sheet), that we will be sharing before starting the campaign.

Cheers!

1 Like

These are some videos we have done for our partners:

Video on Polygon

Video on Near Protocol